Softimage to Generate 3D Renderings of WTC Architecture

Softimage to Generate 3D Renderings of WTC Architecture

Joined: January 1st, 1970, 12:00 am

May 4th, 2004, 7:35 pm #1

SOFTIMAGE|XSI Helps Visualize Plans for World Trade Center Site; Archimation uses 3-D solution to create visual proposals for new Ground Zero buildings

MONTREAL--(BUSINESS WIRE)--May 4, 2004--Softimage Co., a subsidiary of Avid Technology, Inc. (NASDAQ: AVID), today announced that Archimation, one of Germany's leading architectural presentation firms, used SOFTIMAGE(R)|XSI(R) software to create 3-D renderings for two of the architectural firms designing the buildings to be constructed on the World Trade Center site in New York City. Archimation used the advanced modeling capabilities of SOFTIMAGE|XSI software to generate multiple 3-D perspectives for the original Ground Zero proposal - which included the Freedom Tower design - and the final presentation visuals of 7 World Trade Center, the first mid-rise building to be reconstructed on the World Trade Center site.

"These designs were some of our most challenging ever because we were creating the first public glimpse into the future of the World Trade Center site. We knew the buildings would be carefully scrutinized both for design and safety, so the renderings had to be 100 percent accurate," said Alexander Ware, owner and company director of Archimation. "We chose SOFTIMAGE|XSI because it is the only product on the market that delivered the level of precision that we needed for a project requiring such a quick turnaround time. The product's extensive 3-D and effects capabilities ensured not only that the images of the buildings were photorealistic, but also that the most minute details, such as doorways, pedestrian walkways, and even long-distance views from different city locations, were spatially accurate."

One of the few firms to combine architecture with digital media, Archimation has clients worldwide and has been involved in the presentation of other New York landmarks, including the Time Warner Center, and the renowned Lever House on Park Avenue. Just days before the deadline for the final round of the Ground Zero competition, the Daniel Libeskind Studio approached Archimation to create three different 3-D perspectives of their proposal - two from the air and one from the viewing platform overlooking Ground Zero. Although the design parameters for the images changed frequently during the seven-day period, Archimation's artists were able to quickly make adjustments using SOFTIMAGE|XSI software.

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