I remember when Fossil was getting popular in the early 90's they used to make watches that resembled vintage watches, like from the 60's. They were regarded as a source for movies and television shows that were trying to capture a period feel. Shows like the Wonder Years.
But now they have completely changed. They have a more modern look it seems like.
I've noted the changed look in Fossil watches and it definitely does not look like anything from the '60's. They seem to be using a lot of what they call "degrade" dials. Basically, these are colored dials with a gradient effect; that is, the dial is light colored in the center and gradually turns darker near the edges of the dial. I find the effect distracting when they have white in the center because light colored luminous hands then lose a lot of visibility near the center of the dial.
The more watches I look at, the more I think "New isn't necessarily better!". A true retro-look watch should, in my opinion, fairly accurately duplicate the look of a past decade in watch styling. The retro watch will, however, have the added benefits of being fabricated from newer materials and incorporating improved technology. Materials and technology should remain unnoticed, while the "look" and "character" of the timepiece are everything in a successful retro watch.