A quote from the PW announcement:
It's not a huge blow to me, as I've never advertised through them- though I'd been thinking about it- and in a typical month would only net me an average of about $35. I considered that basically paying for the sites' hosting each month.We'd hoped that would be enough, but in the past several years, the internet has changed. Large sites like Facebook do all they can to keep readers on their network, rather than sending that traffic out to individual websites. As such, many readers - who used to visit dozens if not hundreds of websites a day - now visit only a few sites, and things like the indie "blogosphere" (remember that?) are disappearing.
The main reason I put it up was it was an easy and quick way for other webcomics and "indie" types to advertise- I'd also hoped that some of the small paintball companies and garage-shop types would take advantage, but none ever did (which I always found a bit odd.)
So now I'm trying to decide whether I should ditch the banner ad entirely and redesign the upper graphic/logo without it, keep the space as a "personal banner ad" (IE, for the books, the paintball store, etc.) or rez up another Google Adsense banner. (I get on average $120/mo from Adsense.)