The SHOCK! Promotional Book

Latarnia
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Latarnia
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Joined: December 11th, 2001, 3:41 am

March 27th, 2014, 12:39 am #1


Screen Gems, which had the Universal monster catalog ready to sell to TV stations across America, sent out a promotional book to TV program directors in October, 1957.
The rectangular 11" x 14" publication was plastic-comb bound. The top
part of the cover shows a man's frightened upper face peering through
his fingers. The bottom part of the cover shows John Carradine as
Dracula, Bela Lugosi as the Frankenstein Monster, Lon Chaney Jr. as the
Wolf Man, Eric the Ape from MURDERS IN THE RUE MORGUE and Noble Johnson
as Janos, from the same film. In between is the now legendary name for
the film package being presented: SHOCK!
We currently do not know
who the cover artist was, nor do we know the names of the person or
persons who thought up the campaign, including the SHOCK! title.
Perhaps one day an investigation in the archives of Columbia Pictures'
Screen Gems, if such archives exist, will give us the answers.
Regarding
the artist, I would consider the possibility that two artists worked on
the cover, one for the top work and the other for the monster gallery
bottom, which is a tad more primitive than what's above it.

Mirek
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Latarnia
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Latarnia
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Joined: December 11th, 2001, 3:41 am

March 27th, 2014, 12:49 am #2


If you were one of the lucky TV station programmers to receive from
Screen Gems your promotional SHOCK! book in October 1957, you may have
been shocked (well, slightly shocked) to have a pop-up Frankenstein
Monster jump at you as you opened it up. What a fun idea from whomever
crafted this promotional book.Tellingly, the promotion on the first two pages zeros in exclusively
on Universal's monster films, not any of the other films that were also
offered in the package.
The first several pages of the book were unnumbered. The numbering is reserved for the films themselves, one film per page.
Mirek
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Ted Newsom
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Ted Newsom
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Joined: May 10th, 2005, 6:02 pm

March 27th, 2014, 7:54 pm #3

Small, incredibly trivial point: the gorilla featured on the bottom of the cover is Crash Corrigan, not the Charlie Gemorra ape from MURDERS IN THE RUE MORGUE. It could be from one of the "Ape Woman" films, or "Strange Case of Dr. Rx," one of those 1940s potboilers.
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John Bernhard
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John Bernhard
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Joined: April 10th, 2002, 4:43 am

October 21st, 2015, 3:40 pm #4

Great scans of the entire book. ( thanks to dvd savant for the link )
http://flashbak.com/shock-a-fabulous-19 ... ook-42958/
https://rosalbaneri.blogspot.com/
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John Bernhard
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John Bernhard
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Joined: April 10th, 2002, 4:43 am

October 21st, 2015, 5:36 pm #5

I downloaded and then made a PDF for easier viewing of this if anyone wants a copy.
https://www.mediafire.com/?5jkr80ee1wgx6wb
https://rosalbaneri.blogspot.com/
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evilskippy
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evilskippy
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Joined: March 30th, 2002, 3:54 am

October 21st, 2015, 8:42 pm #6

Thanks John!
"Excuse me while I whip this out".
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