A small weekend stroll into Panerai's history,,,

A small weekend stroll into Panerai's history,,,

Asimut
Paneristi
Asimut
Paneristi
Joined: July 3rd, 2004, 6:04 am

March 17th, 2012, 2:59 pm #1

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
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samrotandi
Paneristi
Joined: July 1st, 2010, 10:04 pm

March 17th, 2012, 3:34 pm #2

Thanks for bringing us along..

I hope i can go there one day..

Have a great weeekend



Sam

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JZ365
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JZ365
Paneristi
Joined: September 9th, 2009, 11:51 pm

March 17th, 2012, 4:05 pm #3

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
I loved this aspect of Panerai's history, Bravo


"Power Up"

HAGWE
Jose



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GeoffHess
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GeoffHess
Paneristi
Joined: October 8th, 2010, 1:43 pm

March 17th, 2012, 8:24 pm #4

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
Thanks for this. Totally fascinating.

Geoff
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rorrickj34
Paneristi
Joined: December 20th, 2006, 6:06 pm

March 17th, 2012, 9:39 pm #5

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
Brilliant! Thanks for posting!

Cheers,
Rick
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FrankV1
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FrankV1
Paneristi
Joined: January 25th, 2005, 9:56 am

March 17th, 2012, 10:45 pm #6

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
Night View
Il Duomo Firenze




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Togian
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Togian
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Joined: April 7th, 2010, 3:34 pm

March 17th, 2012, 11:05 pm #7

I loved this aspect of Panerai's history, Bravo


"Power Up"

HAGWE
Jose



Love this aspect too, especially after seen the CNC machines at work
Thanks Asi!
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acwy
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acwy
Paneristi
Joined: June 18th, 2009, 3:46 pm

March 18th, 2012, 3:15 am #8

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
Thank you Asi :)
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gfriedell
Paneristi
Joined: January 27th, 2005, 3:20 pm

March 18th, 2012, 4:34 am #9

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>


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tchoo
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tchoo
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Joined: December 27th, 2004, 12:44 pm

March 18th, 2012, 7:34 am #10

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
Made my first and only visit to the Old Country in 2006, was a super rushed package tour. We were only supposed to walk through the square but I detoured and ran around like a crazy till I found the boutique, had time only for a few quick shots. As usual for a boutique, there weren't many pieces there But till today I still think it was the highlight of my trip

Thanks for posting this, awesome!

HAGWE!

TC
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Gu5h
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Gu5h
Paneristi
Joined: January 25th, 2009, 1:15 pm

March 18th, 2012, 8:18 am #11

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
approach Panerai once had.

Great job Asi.

GUSH
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k_rerkpooritat
Paneristi
Joined: January 10th, 2007, 2:52 pm

March 18th, 2012, 3:42 pm #12

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>




Panerai....So Much More Than Just A Watch!!
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hongT
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hongT
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Joined: June 8th, 2004, 1:04 pm

March 18th, 2012, 4:42 pm #13

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
Cheers
HongT

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BrisseCph
Paneristi
Joined: September 2nd, 2010, 6:11 pm

March 18th, 2012, 8:15 pm #14

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
Great history


Brian H
Copenhagen

"Vintage is the new 47mm"


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MarkSanders
Paneristi
Joined: June 2nd, 2007, 3:03 pm

March 18th, 2012, 9:32 pm #15

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
I really appreciate this kind of info!
And I Enjoy all historical info you provide. Thanks and keep up the good work!

Greetings,

Mark

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Joseph56
Paneristi
Joseph56
Paneristi
Joined: March 5th, 2011, 3:02 pm

March 18th, 2012, 11:42 pm #16

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
Amazing what a humble family business Officine Panerai was. Love the history...Florence has been one of my favorite places to visit. Hope to make it back this year.

Just living the dream waiting for the next PAM
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HammerHammer
Paneristi
Joined: February 27th, 2005, 11:39 pm

March 19th, 2012, 12:15 am #17

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
.

So much MORE than just a Watch

What Watch ,, it's the M8TES behind my brand that I LOVE ,, the Watch is just the GPS

A decade on ,, I COPY it now ,, More than EVER b4 >> it's a PANERAI behind every Panerai is a PANERISTI

And dat , SIMPLY blows me away ,, U Bet....................... BBQ Drew RIP


Feel the Passion ,, Respect the DNA ,, Cheers Beers ,,, Hoo Roo Hammer

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shmeedr
Paneristi
shmeedr
Paneristi
Joined: April 24th, 2011, 3:11 pm

March 19th, 2012, 1:40 am #18

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>


My Grails.




Avi: "Should I call you Bullet? Tooth?"
Bullet Tooth Tony: "You can call me Susan if it makes you happy." Snatch


Kevin Schmieder


Pam 111 N Series
Pam 005 N Series (Gone)
Rolex Submariner Ceramic 116610
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VolkerWiegmann
Paneristi
Joined: January 25th, 2005, 6:20 am

March 19th, 2012, 5:38 am #19

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
representin' the DNA of Panerai
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evertech
Paneristi
evertech
Paneristi
Joined: June 2nd, 2008, 6:43 am

March 19th, 2012, 9:47 am #20

The iconic boutique in Piazza San Giovanni, Firenze, is very famous and has become a place of pilgrimage for every Paneristi. While the boutique holds significant importance with the history of the brand, it had little to do with the actual Panerai company. The boutique, 'Orologeria Svizzera' was a watch shop and service center, representing famous Swiss brands such as Vacheron & Constantin, Longines, Movado, Eldis (the Panerai brand), Buren (Railways and Royal Navy watch), Angelus and of course Rolex.


Page from an original 1930's Panerai catalog







The actual development, design, experiments and production of Panerai tools and watches were done some 3 kilometers from the boutique at Piazza Galileo Ferraris.
'Villino Panerai' (Panerai Cottage), the Panerai family residence stands there and within its walls (and basements) most of the development and production took place. Its quite remarkable that the secretive nature of developing and producing military tools took place in a tranquil, upscale residential neighborhood of Firenze.

Following Giuseppe's death in 1972, Dino Zei became in charge of the company and realizing the premises were not spacious enough, decided to expand from the Villino Panerai to two buildings on the north-west side of the piazza. The smaller building was used for the mangement and adminstration offices of Officine Panerai s.r.l., while the larger building was used for the workshops and engineering departments. It is interesting to note that even in the 1990's (the pre-V era), watches were still stored only in the Villino Panerai.
This location was active until the Vendome takeover in 1997 and today it is used as offices for various companies. The Villino Panerai is partly used for offices, while the residential part is still the home of Guiseppe's wife, Maria Panerai.
Many of the old Panerai watchmaking tools as well as unique instruments and documents can be seen today at the museum part of Francesco Ferretti's shop in the town of Montecatini Terme.


The Piazza Ferraris.

A - Villino Panerai
B - The OP administration building
C - The OP workshops






Views of the Villino Panerai. The basement windows where secret developments were made are visible from the street level.
















View of the buildings used after the expansion, Officine Panerai s.r.l.
The building on the right was used for adminstrative offices. The building on the left, for the workshops.













I hope you enjoyed this small weekend tour into the history of Panerai,,,,, HAGWE










Cheers and best from the holyland,

~Asi~



<a href="http://s67.photobucket.com/albums/h306/ ... d.jpg"></a>
Just want to let you know. i support your work.



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