Heritage Auctions: Ambush Marketing?

Heritage Auctions: Ambush Marketing?

Joined: December 30th, 2003, 12:27 am

April 15th, 2009, 3:40 pm #1

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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Joined: August 29th, 2006, 4:06 pm

April 15th, 2009, 3:49 pm #2


I saw that...saw the "Just So" card and had to scratch my head. I'll say this...it's not something I think Rob Lifson would resort to.
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Joined: September 24th, 2004, 10:21 pm

April 15th, 2009, 4:02 pm #3

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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Visithttp://www.t206collector.com for Net54 T206 archive, signed deadball card galleries, articles and more!
that's pretty lame. i'd understand placing the card on ebay...as a live auction ending when the heritage auction ends...this is routinely done...but selling catalogs on ebay is lame!
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Joined: August 26th, 2002, 4:13 pm

April 15th, 2009, 4:02 pm #4

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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Visithttp://www.t206collector.com for Net54 T206 archive, signed deadball card galleries, articles and more!
http://cgi.ebay.com/1963-Topps-Pete-Ros ... dZViewItem

$102 for a catalog?

The buyer is in for a big surprise
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Joined: June 26th, 2007, 2:31 pm

April 15th, 2009, 4:11 pm #5

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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If I was a consignor I'd be happy to see that the auction was being promoted many different ways. The listings on Ebay will get thousands of hits and could draw in new people who don't know about the upcoming auction.
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Joined: June 18th, 2007, 6:34 pm

April 15th, 2009, 4:17 pm #6

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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They currently have 101 of these auctions up.

Obviously, some bidders are stupid and will be fooled by this, (witness the 1963 Rose rookie catalog at over $100). I bet they leave these up for a while then cancel all the auctions before completion.

Seems pretty slimy to me.
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Joined: October 13th, 2004, 7:44 pm

April 15th, 2009, 4:27 pm #7

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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They are listed in the Auction Catalogs category.
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Joined: June 11th, 2008, 3:55 am

April 15th, 2009, 4:36 pm #8

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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Visithttp://www.t206collector.com for Net54 T206 archive, signed deadball card galleries, articles and more!
It says "Auction Catalog" right in the title. It's pretty simple marketing. I'm pretty confused about what the issue is here.

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Joined: February 13th, 2006, 1:34 am

April 15th, 2009, 4:41 pm #9

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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Visithttp://www.t206collector.com for Net54 T206 archive, signed deadball card galleries, articles and more!
Seems to me that if there is an "Auction Catalog" category that ebay wouldn't have a problem.

I think they would have been better to list them with BIN's to eliminate the apparent confusion with the Rose listing.

Other than that I have no problem with it.
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Joined: August 29th, 2006, 4:06 pm

April 15th, 2009, 4:41 pm #10

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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Visithttp://www.t206collector.com for Net54 T206 archive, signed deadball card galleries, articles and more!
Dave-

If you want to sell a catalog fine, although that in itself is a bit strange to me for an auction company to stick their own catalogs on ebay. The bigger issue is using scans from the auction, ie. the "Just So" tobacco card to advertise the card. Why not just put a scan up of the auction catalog cover instead of "card isn't for sale on ebay, but is for sale in this auction" or whatever the wording is?

I just think it's a little backyard, and not something you'd want a "top tier" auction house doing.
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