Heritage Auctions: Ambush Marketing?

Joined: August 29th, 2006, 4:06 pm

April 15th, 2009, 4:43 pm #11

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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Steve-

You really don't have a problem with this? Even though the entire description is on the card and not the catalog?

http://cgi.ebay.com/1893-Just-So-Tobacc ... 0374504928
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Joined: June 18th, 2007, 6:34 pm

April 15th, 2009, 4:48 pm #12

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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Technically, there's nothing wrong with it. But there is the perception that they are attempting to mislead here. If they wanted to sell the catalogs... fine.

But they have used 101 very different listings to show what is exactly the same catalog. Two of those listings have multiple bids. Why do you think it's OK to take money from bidders who are obviously too stupid to realize what they are bidding on?

I question the intent and the ethics of this marketing ploy.
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Joined: August 29th, 2006, 4:06 pm

April 15th, 2009, 4:53 pm #13

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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To me Jim seems like more than just a perception to mislead. Then they have starting bids of $24.99 on all of them...besides the fact they aren't even advertising for the actual catalogs, who would pay $24.99 for one to begin with? I wouldn't pay that for my REA catalog....


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Joined: June 18th, 2007, 6:34 pm

April 15th, 2009, 5:02 pm #14

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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I was trying to be polite. I've purchased from Heritage a number of times and have always liked them, but as I said in my first post, this is slimy.

I bet these auctions do not run their full course.
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Joined: August 29th, 2006, 4:06 pm

April 15th, 2009, 5:10 pm #15

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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I understand Jim. I've bought from them too. Just not what an upper echelon auction house would do in my opinion.
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Joined: October 15th, 2001, 5:26 pm

April 15th, 2009, 5:17 pm #16

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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I agree with you, Jim. I have dealt with Heritage several times, all good transactions but this is kind of goofy IMHO. I bet the guy who pays over $100 for the catalogue and expects the 63 Rose rookie is going to be P.O.ed. Yes, I know he should read more carefully, but I imagine that there might be some issues with "buyers" that Heritage wasn't expecting.
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Joined: June 18th, 2007, 6:34 pm

April 15th, 2009, 5:22 pm #17

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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This has all the makings of a campaign started by someone pretty low level in marketing. Honestly, it sounds like something one of my teenagers would think up. (Hey! I know how to get some "almost free" exposure for our auction!)
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Joined: January 14th, 2007, 8:51 pm

April 15th, 2009, 5:28 pm #18

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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I guess we're done complaining about the new board?
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Joined: June 18th, 2007, 6:34 pm

April 15th, 2009, 5:30 pm #19

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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We go where we're told to complain.
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Joined: August 29th, 2006, 4:06 pm

April 15th, 2009, 5:31 pm #20

Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....

http://cgi.ebay.com/1910-E93-Standard-C ... 1|294%3A50



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Rob-

Yes, if you dont mind...please just complain here for now.
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