Sounds intriguing, but probably more for mid-to-late Gen-Xers rather than ultra-late Gen-Xers like me (born in '81).
The toys that made me were:
Nintendo Entertainment System
Super Nintendo Entertainment System
I also liked the Nintendo 64 and Gamecube, Sony Playstation 2, and Microsoft Xbox, but it was those four systems mentioned above that helped shape my interests in horror, fantasy, and science fiction. They got me into movies, novels, and later creative writing.
Oh incidentally, I did collect GI Joes in the early '90s, thanks to the GI Joe games for the NES.
The first one was better, by the way.
"If hard work were such a wonderful thing, surely the rich would have kept it all to themselves." -- Lane Kirkland, AFL-CIO President (1979-1995)