Murdoch Plans New Role For Wall St Journal

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Murdoch Plans New Role For Wall St Journal

mynameis
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mynameis
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Joined: Nov 4 2006, 03:04 PM

Oct 19 2007, 08:59 AM #1

Murdoch plans new role for Wall St Journal

Bobbie Johnson in San Francisco and Andrew Clark in New York
Friday October 19, 2007
The Guardian

Rupert Murdoch has set out plans to move the Wall Street Journal into the media mainstream in a strategy to halt its sliding commercial performance.

Mr Murdoch, set to complete his turbulent $5bn (£2.5bn) takeover of the influential financial newspaper's publisher Dow Jones later this year, said he wanted to move the paper beyond its financial roots and target less specialised competitors such as the New York Times.

http://business.guardian.co.uk/story/0,,2194579,00.html
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