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Marketing World No Tobacco Day 2006I thought it would be fun to let those interested see a zero dollar WhyQuit marketing effort in action. We're not big-time by any means but we're fun. We've done scores of campaigns over the years, some
successful most not. Today's objective is World No Tobacco Day, just 4 days away. Next to New Years it's probably the planet's biggest quitting day. How could WhyQuit put itself in position to become the unintended Internet destination of a significant percentage of those using search engines in just 4 days?
The U.S. Google search engine today ranks WhyQuit as the #3 "quit smoking" destination (see http://www.google.com/search?hl=en&q=qu ... gle+Search ) but #92 when "World No Tobacco Day" is searched. The best we can muster at the moment is a 2004 press release entitled World No Tobacco Day 2004 (http://whyquit.com/World_No_Tobacco_Day.html ), which I've just updated to 2006. What are the chances of moving this article to within the top ten by the morning of May 31, 2006? Probably not good but, like you, I love a challenge.
The first step has already been taken. In updating the page and tying it to the top of WhyQuit's main page, it should receive a significant boost when Google's spiders make their next crawl, almost always within 3 days. But linking it to this MSN Freedom message board thread (above) could also get noticed and each time a site other than the originating site has a link to a page it helps move that page up in Google's rankings. I'll also add it to a few other WhyQuit pages tomorrow (What's New, the youth page).
I've also gone to the most recent Yahoo news articles about smoking and nicotine and made brief comments in the discussion thread at the bottom, including the http://whyquit.com/World_No_Tobacco_Day.html link and inviting quitters here on WNTD. I have about a dozen other external sites where I'm very comfortable in sharing our links. I'll put the link up at each of those sites tomorrow.
What we cannot do is to spam other sites. We can extend invitations by posting links on all sites where we are entirely comfortable that our message fits in and is in accordance with the site's rules. We can also temporarily put it on our own websites (just until June 1).
If you are friends with a reporter you may want to see if they are interested in a short piece on World No Tobacco Day. A quick call can't hurt. Joel should be available for interviews if they so desire. If you have any friends who are webmasters they might assist wit
h a link on May 31. The simpler the better. It could say, "Today is World No Tobacco Day. Click here if you'd like to quit."
Will our World No Tobacco Day link move into the top 10. Probably not but it won't be because we didn't try. Still just one overriding principle for all of us, a principle that will always remain our common bond ... no nicotine today, Never Take Another Puff, Patch, Dip, **** or Chew. Keep your eye on that top ten. You just never know : ) Together we can!
John (Gold x7)
January is by far the biggest quitting month of the year, a month when a high percentage of still capitive smokers and struggling quitters dream that this may be their year for freedom. If the situation isn't appropriate or time isn't available for sharing the most important lesson of all (the Law of Addiction and NTAP) a simple suggestion to visit to www.WhyQuit.com may be all it takes to help make dreams come true.It clearly takes a bit of boldness or even bravery to get in the "habit" of reaching out to those in need but like many here, you may eventually see it as throwing a life jacket to someone drowning. Still just one rule ... no nicotine just one day at a time, Never Take Another Puff, Dip or Chew!
|From: OBob-Gold||Sent: 6/9/2003 3:16 PM|
| For Marebear.... or anyone other member for that matter.... |
WhyQuitBusCard.doc (a Word doc)
Knowbutts WhyQuit Cards (a pdf)