Come to where the knowledge is

Come to where the knowledge is

Joel
Joel

October 27th, 2000, 7:48 pm #1

Come to Where the Knowledge Is

Alive with pleasure. Newport Lights. All out taste. Nothing halfway about it. Merit. Winston. America's Best. Players go places. You've come a long way, baby. Virginia Slim Lights. The proof is all around us. Now. Spoil yourself with Satin. Salem Slim Lights. One beautiful menthol. One beautiful box. One refreshing slim 100. There's only one way to play it...Kool. Marlboro Lights. The spirit of Marlboro in a low tar cigarette. Benson & Hedges. Deluxe Ulta Lights. Only 6mg, yet rich enough to be called deluxe. Lighten up! With low tar Belair. The pleasure is back. Barclay. It's more you. More. Eve Lights. The first thing you notice is taste. Carlton is lowest.

All of these creative slogans were attached to equally attractive advertisements in recent national magazines. The pictures and slogans promised a wide variety of benefits. Health, attractiveness, the beauty of nature and sophis­tication. No two ads offered quite the same appeal. In fact, the only part of the advertise­ment that they all shared in common was: "Warning: The Surgeon General Has Deter­mined That Cigarette Smoking Is Dangerous To Your Health." It is only fitting that this is the only promise displayed unanimously by all cigarette promotions. It is the only true statement in any of them.

Tobacco companies spend close to one billion dollars a year promoting what they claim to be a pleasurable, innocuous American institution, cigarettes. What they are promoting is better described by the U.S. Surgeon General as "slow motion suicide." They are promoting death. They are promoting mass addiction. It once caught you. Fortunately, in your case they lost to reason, logic and common sense. So they must find others now to take your place.

They aim their false promises at your friends, family and--worst of all--your children. You know the truth. Share it with those who are willing to listen. If necessary, share it with those who may not be willing, but who need to know. Help your children understand what it means to be hooked on nicotine. Even if you had an easy time quitting, think of all those less fortunate people in your clinic who were sick when trying to give up cigarettes. More important, let them know about all those people who were literally sick from all their past smoking. If you were in a typical clinic, you saw participants with heart disease, cancers, emphysema and patients with a wide variety other smoking related illnesses. People need to know that cigarettes are as addictive as they are deadly.

There is certainly enough promotion telling wonderful tales about cigarettes. Let's give equal time to education about the real facts. Here at Freedom you are getting an in depth education of tobacco and addiction. The people here now know more than most of your family, friends, coworkers and your medical professionals. Share with them the knowledge of nicotine addiction.

To kids who have not started yet, help them understand how you were once hooked and how hard it was to stop. The easiest way to avoid the health implications is to never start smoking. You can't change your smoking history, but you can help influence your childrens to avoid the same trap you were once trapped in.

While you can't change the fact that you were once a smoker, you have altered your future course by quitting. You may also be able to help other family and friends who are not as far along in their understanding as you are. There are still those around you who think that quitting smoking is impossible. They are wrong. Anyone can quit, no matter how much or how long they have smoked. Help them understand how to stop. Share with them your quitting techniques. Tell them about Freedom and Whyquit if you feel your help is not enough. We will be glad to help any and all who need it. No matter how they quit though, with our help or not, make sure to share the understanding that the only way to insure successful quitting over the long haul is to never take another puff!

Joel
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Joel
Joel

October 27th, 2000, 8:14 pm #2

Oops, I fogot to say the bulk of the letter was written in 1989. The advertising slogans are different now but the tactics are the same. I put the disclaimer in a post I wrote to Christiana about advertising tactics under the string called Toons and just realized that it never stated here the actual time frame of the piece. The ads have changed but one thing hasn't. Not since 1989, not since the Surgeon General Report in 1964, not since cigarettes were beginning to be mass produced at the turn of the 20th century, not since Columbus first brought Tobacco back to the old world. One truth remains constant thoughout all of tobacco's history. That truth, if you want to stay free from nicotine, always remember to never take another puff!

Joel
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Christiana
Christiana

October 28th, 2000, 7:32 am #3

Thank You Joel, i'm getting to the boards late tonight. It is amazing when i consider the power of advertising. I am beginning to use every opportunity i have to speak of nicotine addiction. I find myslef being relentless with the kids on the street. I meerley say, hey your too old to smoke, and you know it's an addiction. It's about all there is time for in the passing. However each word helps. And at least they know the behavior is not getting approval. Thank you again Christiana.
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aprill
aprill

October 28th, 2000, 7:43 am #4

Hi Joel-
Have you noticed all the ads lately describing phillip morris corps philanthropic activities. Like they are these really upstanding respectable pillars of the community, instead of the drug pushers they really are. Well, they don't fool me, and I think the time is coming when the tobacco lobby is gonna get crushed at least in this country, and something that should be illegal will be. Thanks for making me think about what I can do to encourage young people to steer clear. The best thing I can do now is model non smoking behavior for my son and his teenage friends.
cheers,
April has been off the tobacco industry's sucker list for One week, three days, 19 hours, 42 minutes and 9 seconds. 270 cigarettes not smoked, saving $39.90. Life saved: 22 hours, 30 minutes.
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Joel
Joel

February 6th, 2001, 9:49 pm #5

What other manufacturer can you think of that advertises and tries to entice young and old alike to take in proven carcinogens, poisons like arsenic, formaldehyde, hydrogen cyanide and hundreds of others, and are addictive. What product comes to mind that kills one out of every two users. What product that meets these criteria would you expose yourself and your family to. None. The only reason you did it before is you were an actively using addict and you didn't have a choice. You have a choice now. To keep the power of choice, always remember to stay free and clear from tobacco's devastation always remember to never take another puff!

Joel
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selpel shelley
selpel shelley

February 7th, 2001, 5:11 am #6

Joel, I have been free of smoke for 3 weeks, 3 days, 14 hours and everyone knows it, cuz I make it a point to tell everyone. My physical, last Thursday, was one of the best I have had in years--even though I had only been quit for not quite 3 weeks yet. My doctor commented on my wheeze being gone and my good cholestoral is very high--probably due to the carrots, celery, water, juices, salads, etc that I have been using to keep me quit. I lost 2 pounds!!! She asked for the name of the website I've been using to help me through this and I could only remember Whyquit.com. She said that she is always looking for info to give smokers/patients that want to quit. I repeat my stats whenever I tell someone I quit---it is a matter of pride to be able to say how long it has been since my last puff!!! Thanks for this place and your great posts and library with information to reinforce why I quit and why I NEVER WANT TO TAKE ANOTHER PUFF!!! There were 3 other smokers in our office and because of me and my handing out copies of things I print from Freedom, 2 of those 3 have quit and the third is getting ready to do so. Thanks to Freedom---I am able to Breathe Deep, Hug Hard, and will Live long---I WILL NOT SMOKE TODAY!!
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cng1dayatatime
cng1dayatatime

February 7th, 2001, 8:45 am #7

Shelley: I'm so proud of you, you are sound like you are doing great, it's always nice to help your friends out too, glad to hear your co-workers are deciding to take the journey with us, what a great accomplishment. You go girl and shout your stats out, I do the same thing when I get a chance, all tho nobody really askes, except for you'll, I've got a friend that says she want to quit but she still hasn't we were to do it together, you know for the moral support. Well she didn't do it. Hopefully she will, she really needs too health reasons, I can see them in her. Oh Well Shelley, you hang in there, and keep breathing deep and keeping nicodemeon away.


yqs. Carrie
Last edited by cng1dayatatime on March 28th, 2009, 8:54 pm, edited 1 time in total.
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Joel
Joel

July 18th, 2001, 12:12 am #8

Again, one last one on the promotion of cigarettes. As you can see my feeling about these tactics is a personal desire to prevent the next generation from being taken in by such ads. Also, to help all of our members to see these ads in an educated way so as to be able to use them to support their desire to stay off as opposed to ever being duped in to believing the messages being portrayed. Examine the ads thoroughly and the only effect they will have on you is to reinforce your desire to never take another puff!

Joel
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Joel
Joel

July 27th, 2001, 2:01 am #9

I just made a web page utilizing an old slide show I used to do on advertising tactics used by tobacco companies. There are a number of what might be slower loading graphics so I am not putting it up on the board, but just putting the link here for anyone who has time for slower loading pages to take a look. Advertising can be effective at motivating people to some degree. But if you understand the tactics being utilized you will no longer be influenced by the ads. If anything, you will look at them and be glad that you are no longer influenced by such ridiculous concepts. See cigarette ads for what they are and smoking for what it is and you will always be glad to never take another puff!

Joel
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S Sweet
S Sweet

July 27th, 2001, 5:12 am #10

thanks joel i am going to pass that link on to a few friends that are newly quitting. i was just reading a few similar ads and websites the other day and almost fell outta my chair with their insane logic. i am glad i dont get paid to make up new and creative ways to lie to consumers.... but i am even more glad that i see these ads now for what they really are. thanks again!
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Joanne Gold
Joanne Gold

October 19th, 2001, 9:35 pm #11


" To kids who have not started yet, help them understand how you were once hooked and how hard it was to stop. The easiest way to avoid the health implications is to never start smoking. You can't change your smoking history, but you can help influence your childrens to avoid the same trap you were once trapped in. "
This is such an interesting article, Joel. Most of us were duped by these campaigns. It is vital we teach our children the truth. My son's school is doing a drug free campaign. Just yesterday my Billy entered a poster contest. His masterpiece was all about NOT SMOKING. He even plugged in whyquit.com (with his Mom's help) Lets hope he comes in first place. Either way he is a winner, as long as he understands smoking for what it is, how addictive a drug it is and how it destroys!

Thanks,

Joanne
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Joel
Joel

January 22nd, 2002, 8:33 pm #12

Tobacco companies must spend millions trying to get us to think smoking is sexy, cool or sophisticated. Ex-smokers spend nothing advertising the opposite, and their message is much more believable and valuable to the world. The message of everyone who has quit is that quitting is possible, they generally look and feel better, they smell better, their teeth are whiter, their skin begins to look healthier and even younger, they are eventually calmer and happier and much more in control of their lives and will stay that way as long as they always know to never take another puff!

Joel
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John (Gold)
John (Gold)

January 22nd, 2002, 11:48 pm #13

Oh yes, trays full of ash are soooooooo sexy !
Last edited by John (Gold) on March 28th, 2009, 8:56 pm, edited 1 time in total.
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arravee(BRONZE)
arravee(BRONZE)

January 23rd, 2002, 12:16 pm #14

Hi,
Just try this Link for the 'True' picture behinf the Cigarrete ads..

www.badvertising.org

Luv,
Ravi-
One week, four days, 12 hours, 10 minutes and 57 seconds. 230 cigarettes not smoked, saving S$79.40. Life saved: 19 hours, 10 minutes.
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Joel
Joel

December 30th, 2002, 9:38 pm #15

I forgot to say that the bulk of the letter was written in 1989. Most of the advertising slogans are different now but the tactics are the same. The ads have changed but one important truth has stayed the same over time. Not just since 1989, not since the Surgeon General Report in 1964, not since cigarettes were beginning to be mass produced at the turn of the 20th century, not since Columbus first brought Tobacco back to the old world. One truth remains constant thoughout all of tobacco's history. That truth, if you want to stay free from nicotine, always remember to never take another puff!
Joel
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Joel
Joel

March 2nd, 2003, 8:20 pm #16

I saw where a new member was saying that he or she was still having problems when seeing tobacco advertising in stores. I thought this one might help the person see those ads and walk by them with the feeling that the last thing he or she ever wants to do is send money to the company that will use part of his or her expenditure to produce those same kind of ads for our next generation. See the ads for what they are and you will stay forever committed to never take another puff!

Joel
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MsArmstrongKIS
MsArmstrongKIS

March 3rd, 2003, 2:04 am #17

I've read a lot of people saying that cigarette advertising didn't affect them when they were smokers because they bought whatever they had coupons for.

Those advertisements weren't for you! They were for me, when I was 17, and they worked just great. They still are a trigger for me. My theory is that younger people are more susceptible to image, packaging, and bright, shiny colors than more mature people. I've bought Marlboro Reds because I love the packaging, just as I've drank Budweiser because I think the red label is cool. Classic looking, or something. When I see an image of a slender woman wearing nice clothes and smoking in a bar I still get a little antsy. It's a gut reaction, and it gets cancelled out by logic, but the reaction is still there.

Marketing campaigns are extremely effective. . .I can't afford to underestimate this fact because it is important that I remain on my guard to it. I read that Norway was considering putting all cigarettes into packages wrapped in gray paper and banning all cigarette advertisements. The thought gave me enormous pause. How much less of a headache would I have if that was the reality in America?

Alex

I have chosen not to smoke for 2 Weeks 2 Days 18 Hours 26 Minutes 42 Seconds. Cigarettes not smoked: 268. Money saved: $67.07.
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So gold
So gold

March 3rd, 2003, 4:55 am #18

Just for the info, Norway banned all cigarette advertisements in 1975. And, hopefully, will ban all public smoking (bars, restaurants etc) from 01.01.2004.

Sten
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Starshinegrl Gold
Starshinegrl Gold

January 22nd, 2005, 8:59 pm #19

Thank you, Joel!

Just remembered a slogan that was on German TV when I was a teenager for a brand called "HB". The ads were quite funny, they used a cartoon character known as the "little HB-man" encountering stress in all sorts of situations. The slogan they used translates to something like "Who wants to hit the roof here?" and gave the impression that smoking one of their death sticks would calm you down immediately. It was on for years and it is still in my brain. Advertising ... thank God, TV adverts for cigarettes are no longer allowed here.

Gitte
57 days and a bit
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Joel
Joel

March 24th, 2005, 7:58 pm #20

I wrote the original version of this post back in1989. Most of the advertising slogans are different now but the tactics are the same. The ads have changed but one important truth has stayed the same over time. Not just since 1989, not since the Surgeon General Report in 1964, not since cigarettes were beginning to be mass produced at the turn of the 20th century, not since Columbus first brought Tobacco back to the old world. One truth remains constant thoughout all of tobacco's history. That truth, if you want to stay free from nicotine, always remember to never take another puff!
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Joined: November 11th, 2008, 7:22 pm

January 22nd, 2010, 1:36 pm #21

Subject: A 1936 Thanksgiving Camel vs. a 2010 Chevy e-cig

http://consumerist.com/2009/11/1936-tha ... amel-ad-sm...

The above link shows slick RJR marketing that wraps smoking in Americana. Sincere thanks to Wendy (Chipits) for bringing it to our attention. It reminds me of the below 1/19/10 CNN e-cigarette storyin which an e-cigarette maker states:

"With all due respect to products made in China, you don't know what you are going to get. Our product lasts longer and tastes better. My dad smoked and I wish he had a product like this that avoided the side effects of tar in traditional tobacco. We are an American company, delivering an American product, through American intellectual property with American product development expertise. When you use our product, it is like driving a Chevy."

http://money.cnn.com/news/newsfeeds/art ... twire/0578...

A Chevy in 2010, Thanksgiving in 1936, we've come full circle. To this recovered 30-year nicotine addict, nicotine addiction isn't about how we die but how we live: slave to nicotine's two-hour elimination half-life, an endless cycling between dopamine "aaah" explosions and a depressed, angry and anxiety intense low that screams for replenishment. It's about a new #1 priority in life, tanking up early and often so as to avoid those "WHERE ARE MY CIGS, I'VE GOTTA HAVE A SMOKE!!!" feelings.

Let's keep a close eye on e-cig, smokeless and NRT marketing and ads. As you may have heard, on January 14, 2010 US Federal District Court Judge Richard L. Leon ruled in Smoking Everywhere, Inc. vs. the FDA that the FDA could not ban e-cigarettes from entering the U.S. He found that the e-cigarette stands in the same shoes as the traditional combustion cigarette as it is not a product intended for treatment of nicotine addiction or for smoking cessation but for what Judge Leon calls "recreational" nicotine use.

Judge Leon's 1/14 opinion warns that nicotine canisters of more than 20 new e-cig makers (that the FDA had prevented from being imported) are at this moment moving into the American market. I hope I'm wrong but I believe we are about to witness the most intense nicotine marketing campaign ever. If so, how will youth collateral dependency damage compare to smoker harm reduction objectives?

Although the FDA appears to have the regulatory power under the FSPTCA to immediately erect marketing barriers between youth and those seeking to enslave them, with our President slave to pharm nicotine himself, there's likely little political will to do so. I'm sure there would be concerns about nicotine sales job loss. Remember, the slick nicotine marketing we are about to witness is designed to do one thing, keep us coming back for more. Still only one rule ... no nicotine today!!!

Breathe deep, hug hard, live long,

John
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