Come to where the knowledge is

Come to where the knowledge is

Joel
Joined: 18 Dec 2008, 23:57

27 Oct 2000, 19:48 #1

Come to Where the Knowledge Is

Alive with pleasure. Newport Lights. All out taste. Nothing halfway about it. Merit. Winston. America's Best. Players go places. You've come a long way, baby. Virginia Slim Lights. The proof is all around us. Now. Spoil yourself with Satin. Salem Slim Lights. One beautiful menthol. One beautiful box. One refreshing slim 100. There's only one way to play it...Kool. Marlboro Lights. The spirit of Marlboro in a low tar cigarette. Benson & Hedges. Deluxe Ulta Lights. Only 6mg, yet rich enough to be called deluxe. Lighten up! With low tar Belair. The pleasure is back. Barclay. It's more you. More. Eve Lights. The first thing you notice is taste. Carlton is lowest.

All of these creative slogans were attached to equally attractive advertisements in recent national magazines. The pictures and slogans promised a wide variety of benefits. Health, attractiveness, the beauty of nature and sophis­tication. No two ads offered quite the same appeal. In fact, the only part of the advertise­ment that they all shared in common was: "Warning: The Surgeon General Has Deter­mined That Cigarette Smoking Is Dangerous To Your Health." It is only fitting that this is the only promise displayed unanimously by all cigarette promotions. It is the only true statement in any of them.

Tobacco companies spend close to one billion dollars a year promoting what they claim to be a pleasurable, innocuous American institution, cigarettes. What they are promoting is better described by the U.S. Surgeon General as "slow motion suicide." They are promoting death. They are promoting mass addiction. It once caught you. Fortunately, in your case they lost to reason, logic and common sense. So they must find others now to take your place.

They aim their false promises at your friends, family and--worst of all--your children. You know the truth. Share it with those who are willing to listen. If necessary, share it with those who may not be willing, but who need to know. Help your children understand what it means to be hooked on nicotine. Even if you had an easy time quitting, think of all those less fortunate people in your clinic who were sick when trying to give up cigarettes. More important, let them know about all those people who were literally sick from all their past smoking. If you were in a typical clinic, you saw participants with heart disease, cancers, emphysema and patients with a wide variety other smoking related illnesses. People need to know that cigarettes are as addictive as they are deadly.

There is certainly enough promotion telling wonderful tales about cigarettes. Let's give equal time to education about the real facts. Here at Freedom you are getting an in depth education of tobacco and addiction. The people here now know more than most of your family, friends, coworkers and your medical professionals. Share with them the knowledge of nicotine addiction.

To kids who have not started yet, help them understand how you were once hooked and how hard it was to stop. The easiest way to avoid the health implications is to never start smoking. You can't change your smoking history, but you can help influence your childrens to avoid the same trap you were once trapped in.

While you can't change the fact that you were once a smoker, you have altered your future course by quitting. You may also be able to help other family and friends who are not as far along in their understanding as you are. There are still those around you who think that quitting smoking is impossible. They are wrong. Anyone can quit, no matter how much or how long they have smoked. Help them understand how to stop. Share with them your quitting techniques. Tell them about Freedom and Whyquit if you feel your help is not enough. We will be glad to help any and all who need it. No matter how they quit though, with our help or not, make sure to share the understanding that the only way to insure successful quitting over the long haul is to never take another puff!

Joel
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Joel
Joined: 18 Dec 2008, 23:57

27 Oct 2000, 20:14 #2

Oops, I fogot to say the bulk of the letter was written in 1989. The advertising slogans are different now but the tactics are the same. I put the disclaimer in a post I wrote to Christiana about advertising tactics under the string called Toons and just realized that it never stated here the actual time frame of the piece. The ads have changed but one thing hasn't. Not since 1989, not since the Surgeon General Report in 1964, not since cigarettes were beginning to be mass produced at the turn of the 20th century, not since Columbus first brought Tobacco back to the old world. One truth remains constant thoughout all of tobacco's history. That truth, if you want to stay free from nicotine, always remember to never take another puff!

Joel
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Christiana
Joined: 07 Jan 2009, 19:13

28 Oct 2000, 07:32 #3

Thank You Joel, i'm getting to the boards late tonight. It is amazing when i consider the power of advertising. I am beginning to use every opportunity i have to speak of nicotine addiction. I find myslef being relentless with the kids on the street. I meerley say, hey your too old to smoke, and you know it's an addiction. It's about all there is time for in the passing. However each word helps. And at least they know the behavior is not getting approval. Thank you again Christiana.
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aprill
Joined: 07 Jan 2009, 19:13

28 Oct 2000, 07:43 #4

Hi Joel-
Have you noticed all the ads lately describing phillip morris corps philanthropic activities. Like they are these really upstanding respectable pillars of the community, instead of the drug pushers they really are. Well, they don't fool me, and I think the time is coming when the tobacco lobby is gonna get crushed at least in this country, and something that should be illegal will be. Thanks for making me think about what I can do to encourage young people to steer clear. The best thing I can do now is model non smoking behavior for my son and his teenage friends.
cheers,
April has been off the tobacco industry's sucker list for One week, three days, 19 hours, 42 minutes and 9 seconds. 270 cigarettes not smoked, saving $39.90. Life saved: 22 hours, 30 minutes.
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Joel
Joined: 18 Dec 2008, 23:57

06 Feb 2001, 21:49 #5

Image What other manufacturer can you think of that advertises and tries to entice young and old alike to take in proven carcinogens, poisons like arsenic, formaldehyde, hydrogen cyanide and hundreds of others, and are addictive. What product comes to mind that kills one out of every two users. What product that meets these criteria would you expose yourself and your family to. None. The only reason you did it before is you were an actively using addict and you didn't have a choice. You have a choice now. To keep the power of choice, always remember to stay free and clear from tobacco's devastation always remember to never take another puff!

Joel
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selpel shelley
Joined: 07 Jan 2009, 19:25

07 Feb 2001, 05:11 #6

Joel, I have been free of smoke for 3 weeks, 3 days, 14 hours and everyone knows it, cuz I make it a point to tell everyone. My physical, last Thursday, was one of the best I have had in years--even though I had only been quit for not quite 3 weeks yet. My doctor commented on my wheeze being gone and my good cholestoral is very high--probably due to the carrots, celery, water, juices, salads, etc that I have been using to keep me quit. I lost 2 pounds!!! She asked for the name of the website I've been using to help me through this and I could only remember Whyquit.com. She said that she is always looking for info to give smokers/patients that want to quit. I repeat my stats whenever I tell someone I quit---it is a matter of pride to be able to say how long it has been since my last puff!!! Thanks for this place and your great posts and library with information to reinforce why I quit and why I NEVER WANT TO TAKE ANOTHER PUFF!!! There were 3 other smokers in our office and because of me and my handing out copies of things I print from Freedom, 2 of those 3 have quit and the third is getting ready to do so. Thanks to Freedom---I am able to Breathe Deep, Hug Hard, and will Live long---I WILL NOT SMOKE TODAY!!
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cng1dayatatime
Joined: 07 Jan 2009, 20:34

07 Feb 2001, 08:45 #7

Shelley: I'm so proud of you, you are sound like you are doing great, it's always nice to help your friends out too, glad to hear your co-workers are deciding to take the journey with us, what a great accomplishment. You go girl and shout your stats out, I do the same thing when I get a chance, all tho nobody really askes, except for you'll, I've got a friend that says she want to quit but she still hasn't we were to do it together, you know for the moral support. Well she didn't do it. Hopefully she will, she really needs too health reasons, I can see them in her. Oh Well Shelley, you hang in there, and keep breathing deep and keeping nicodemeon away.


yqs. Carrie
Last edited by cng1dayatatime on 28 Mar 2009, 20:54, edited 1 time in total.
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Joel
Joined: 18 Dec 2008, 23:57

18 Jul 2001, 00:12 #8

Again, one last one on the promotion of cigarettes. As you can see my feeling about these tactics is a personal desire to prevent the next generation from being taken in by such ads. Also, to help all of our members to see these ads in an educated way so as to be able to use them to support their desire to stay off as opposed to ever being duped in to believing the messages being portrayed. Examine the ads thoroughly and the only effect they will have on you is to reinforce your desire to never take another puff!

Joel
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Joel
Joined: 18 Dec 2008, 23:57

27 Jul 2001, 02:01 #9

I just made a web page utilizing an old slide show I used to do on advertising tactics used by tobacco companies. There are a number of what might be slower loading graphics so I am not putting it up on the board, but just putting the link here for anyone who has time for slower loading pages to take a look. Advertising can be effective at motivating people to some degree. But if you understand the tactics being utilized you will no longer be influenced by the ads. If anything, you will look at them and be glad that you are no longer influenced by such ridiculous concepts. See cigarette ads for what they are and smoking for what it is and you will always be glad to never take another puff!

Joel
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S Sweet
Joined: 18 Dec 2008, 23:59

27 Jul 2001, 05:12 #10

thanks joel i am going to pass that link on to a few friends that are newly quitting. i was just reading a few similar ads and websites the other day and almost fell outta my chair with their insane logic. i am glad i dont get paid to make up new and creative ways to lie to consumers.... but i am even more glad that i see these ads now for what they really are. thanks again!
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