New Season Ticket scheme

New Season Ticket scheme

Tony
Tony

May 11th, 2009, 3:28 pm #1

The Board is excited to announce a radical new campaign in which you can decide how much you pay for your own season ticket this summer.

At this stage in our development we need to recognise some important facts:
Due to the costs of hiring playing facilities the club has made an operating loss over the past two years we have been able to sustain this thanks to donations and original pledges
Further cost-cutting measures will be implemented over the course of the next year, but there is a limit to how far these can go.
We cannot continue to incur losses, especially as we need to demonstrate the clubs financial viability as we work towards our own ground in the near future
We need to raise more revenue but we dont want to do this by imposing unilateral ticket price increases particularly in the current economic climate and in keeping with our philosophy of providing affordable football.

In light of this, FC United would like to become, to the best of our knowledge, the first club to say to supporters: you decide how much you can individually afford and the value you place on being able to watch your team.

It should be noted that with the average season ticket price of about £140 last year, we still made a financial loss and therefore supporters may wish to consider this when choosing how much to donate. Some supporters may be able to pay more than £140, some supporters may only be able to afford less than last years figure, but together there is no reason why we cannot increase revenue from this source.

Supporters will understand that we cannot afford to give season tickets away and like all clubs we need a degree of security so a minimum price for adults of £90 will be asked, though if anyone finds themselves in particular circumstances that they cannot afford that amount, they are free to contact the club to discuss the matter.

However we would ask supporters that when you are deciding what you can afford it is important to use last seasons average price of £140 as a barometer of affordability rather than the £90 figure.

Accordingly, rather than set a target of numbers of season tickets sold, the board has set a cash target of £125,000 from the season ticket campaign.

This is an ambitious target, significantly up on last years budget, but not an impossible one. We raised even more than that once before with the pledges. There is no reason why we cant do it again.

Jules Spencer spoke on behalf of the board:

We believe this is unprecedented in football, a club saying to its supporters pay what you can afford. Some may question whether were being foolhardy, but why shouldnt we trust supporters?

This is about empowerment, of collective responsibility, of us all pulling together to ensure the clubs future. Its about recognising some may not be able to afford last seasons prices, but some will be able to afford more.

Season tickets cover 21 league games but not cup or playoff games.

In effect concession season tickets for Over 60s/the unwaged have been scrapped as the minimum price for all adults is less than last seasons concession price. Those supporters in this category are invited to make a donation, if affordable, along with all other adults. It is proposed that Under 18 season tickets will remain at £21.

An evaluation of the proposal will be made in one months time, after which the Board will discuss both the viability of the proposal and next seasons pay on the day gate prices.

Full details of how to apply for your season ticket will follow over the next few days, but in the meantime spread the word as wide as you can: FC United are doing things differently again.

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I wont put my name, as Im scared of you knowing wh
I wont put my name, as Im scared of you knowing wh

June 19th, 2009, 5:24 pm #2

Shows its a good scheme.
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Tufty
Tufty

June 19th, 2009, 5:50 pm #3

FsCUM have an average gate of 1,500.
Runcorn Linnets have an average gate of 120.

The key is having an affordable price of admission and marketing the cub to get more people along.
Rather than asking under 16's to apply for a Season Ticket, instead kids should all be given an admission card that gets them into games for free.
Give them a card, rather than an application form.
Then throw in schemes to get their parents along.
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Cowboy
Cowboy

June 19th, 2009, 6:09 pm #4

Your forgetting one of the objections to free season tickets for U16's was certain people didn't want the local northwich' riff raff in there causing trouble. THere's no chance in Runcorn. God forbid the stewards have somethiong to do other than watch the match and eat the pies in the boardroom before visiting officials
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Realist
Realist

June 19th, 2009, 7:50 pm #5

The proof of the pudding will be if they do it.

Let's see if the club and council do what they say they are
proposing by next spring. After that you can hold a wake as
the FA will have given its decision surely ?

You could even ask them when they plan to start work in the next few
months and check if they do it ?

Then if they do, isn't this talk a load of rubbish ??

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Tony
Tony

July 4th, 2009, 2:04 pm #6

Scarborough Athletic: what value do you place on watching your team?
Scarborough Athletic has released details of the "Your Club, Your Community, Your Price!" scheme.

In a dramatic move, the club will offer supporters the chance to decide how much to pay for their own season ticket for the 2009-10 season.

The price can be as little as £65 for adults or £25 for concessions (under 16s, seniors, full time students), enabling those affected by the economic downturn to still watch their team. However the club is also hoping that the scheme will encourage fans to pay what they feel a season ticket is worth to them individually.

Boro chairman Simon Cope said: "Plenty has changed since this time last year: the country is officially in a recession, we have been promoted, and thanks to the club's financial success, we now have to charge VAT on admission prices and season tickets. We were struggling to set season ticket prices accordingly, so we thought we would let the fans do it instead.

On the gate admission for Boro's games next season will be £6 for adults, and £2 for concessions, which includes U-16s, seniors and full-time students. The number of home league games will increase by one to 19 thanks to the Northern Counties East League Premier Division having more clubs than Division One.

Cope continued: "FC United of Manchester have been running a similar scheme this summer that we have been keeping a close eye on, and so far it has been very successful for them. We are hoping Scarborough fans are as financially responsibly as those at FCUM.

"The scheme is about empowerment and collective responsibility. It shows we can all pull together to increase the prosperity of the club's future in a way that reflects our founding principles as a fans-owned club. Scarborough Athletic FC is owned by its 500 members, so everyone has a vested interest in making this scheme a success."

Fans will be able to purchase season tickets on-line via this link from Thursday morning July 2nd, or by picking up an application form at any of Boro's pre-season games.

Forms are also available from Wednesday afternoon at Sydenhams on Huntriss Row, the Scarborough Evening News Offices on Aberdeen Walk or the newsagents inside the Brunswick Centre.

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Tufty
Tufty

July 4th, 2009, 6:17 pm #7

Just like the free junior season tickets, no effort goes into promoting Runcorns tickets, bar an annoying pop up on the official site.
The scheme of name your own price is a decent PR scheme as it generates publicity. With it, you will find that your comitted fans will pay over the stipulated value of the ticket, whilst passing fans can be picked up for a small price, overall it probably balances itself out.
The under 16's ticket is good, but it relies on adults going to games.
The club should have a gate where under 16's get in free on the gate, rather than filling in forms for a season ticket.
Throughout the season, £1 dad and lad vouchers should be given out on the back of the World and The Weekly News.
Gates have dropped right off since the club was formed and simply returning to Runcorn is not enough on its own to increase gates.
I dont predict a dramatic rise in gates once the club returns to Runcorn and a lot of effort is needed to get local kids and new supporters interested.
Every Prem League game can be watched live on the internet, most pubs show the live games of popular teams in the area, there are more people in some social clubs and pubs on a sat afternoon watching live Prem football than there are on the terraces at Witton.
In 12 months time when the club is playing in Runcorn (I wont say returning to Runcorn, as its never played a game in Runcorn), it will be competing with Runcorn Town for spectators and I bet that their admission price is a lot lower than that of the Linnets.
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