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Joined: February 8th, 2008, 2:52 am

March 7th, 2010, 2:22 pm #11

Taylor Hicks on Broadway : A TRIBUTE courtesy of Bloomingproud ... ram><param name=

Joined: February 8th, 2008, 2:52 am

March 9th, 2010, 12:16 pm #12

After winning "American Idol," Taylor Hicks was offered larger roles in other Broadway shows, but turned them down, opting for the small but flashy role of Teen Angel in "Grease." "Teen Angel was appropriate," he says. "I wanted to take a small role and expand on it if I liked it and was successful. You can take a small, flashy role and make it as big and over the top as possible."


Joined: February 8th, 2008, 2:52 am

May 23rd, 2010, 6:13 pm #13


Taylor Hicks is Laughing all the Way to the Bank" ... ican-idol/
by JoPiazza

Now that 'American Idol' is once again down to the top two, we'll be seeing a lot of those 'Idol' lists. Most successful 'Idols,' most album sales, fan favorites. There's only so many times we can read about Kelly Clarkson and Carrie Underwood, no?

Well 'Idol' success comes in lots of shapes and sizes. You have the Carrie and Kelly set. They've each sold over 10 million albums and reached superstar status.

There's the Chris Daughtry business model, which involves consistently churning out good albums that sell well to a certain group of fans. It's more modest than Kelly and Carrie's model, but it has still made Daughtry a household name and a millionaire many times over. Then there's the Taylor Hicks business model.

Hicks is often unfairly derided for the path he has taken after 'Idol.' Last year, the New York Times kicked off a story about 'Idol' success using Hicks as a cautionary tale. "It is doubtful that any of the remaining 24 contestants on 'American Idol' hope that they will be playing the Teen Angel in a touring production of 'Grease' in Milwaukee three years from now. But that's what Taylor Hicks, the 2006 'American Idol' winner, is doing. And it shows that winning the most popular talent competition in the country is no guarantee of superstardom," the Times wrote.

And it's true that winning 'Idol' is no guarantee of superstardom, but I think any of the 'Idol' constestants would be pleased as punch to be pulling in, according to insiders, the $3.5 million that Hicks has brought in during the past 18 months for his tour, album and merchandise sales and appearance fees.

Hicks' business model is different from those of other 'Idol' contenders. He has been on the road since he won 'Idol' in 2006. His things are still packed away in boxes in his parent's basement.

Hitting the road means building a fan base, and from those 18 months of touring, Hicks has made personal contact with nearly 1.1 million fans in 48 cities across the country. That number becomes 2 million if you factor in personal appearances.

After each performance of 'Grease,' Hicks performs a song off his album, 'The Distance,' for the audience. They can buy his music and his merchandise in the lobby. And since that album is under his own label, he sees more than 50% returns on each sale, at least 30% higher than an artist signed with a label. Since the start of the tour, more than 100,000 copies of 'The Distance' and a second album off Hicks' label, 'Early Works,' have moved -- half of those hand delivered from Taylor.

You can't buy better publicity than that. And he still gets paid in the five figure range for appearances. Not too shabby.

"Four years after winning 'Idol,' I still have fans who are interested in my endeavors," Hicks told me the other day as he was preparing to do his final show on the 'Grease' tour. "I don't think that success should be measured by how many records you sell, but by how many lives you can touch."

And the lives Hicks has touched will translate into a lucrative fan base for his next project. Hicks is now mulling television and movie projects that he plans to pursue once he gets off the road, gets a place of his own and settles into a nearly normal life.

"The success that Broadway has given me has allowed me to be able to parlay that into music, some television and film, but I think you have to pick the right role and it has to be the kind of role that will bring along my fans, the 'Idol' fans and the 'Grease' fans," Hicks said.

One of the most valuable assets for any celebrity is the intangible strength of their brand. It is paramount to make sure that this brand is properly managed along the way to maximize value and brand equity. For an artist who wins 'Idol,' the value of their brand is determined by the customer. The brand value creation process begins at the moment that the celebrity makes contact with the consumer.

"I think winning 'Idol' allows you the opportunity to become a household name and after that you have to have a hard work ethic. The branding process begins when you start the show, and a win gives you an opportunity to take that in any direction you want. There are ups and downs and peaks and valleys obviously, but if you work hard it will pay off," Hicks said.

So sometimes an 'Idol' win isn't a golden ticket, but it's a good place to start. The hard work comes in translating the win into marketplace dollars. Hicks' strategy of fan building may look like a slow burn now, but he's laughing all the way to the bank.

Joined: February 8th, 2008, 2:52 am

June 14th, 2010, 6:33 pm #14

He was there at the beginning of "Grease" as the creator of the show and he was there at the Closing Night Party in Cleveland; Jim Jacobs shows his love and support for the entire "Grease" cast and crew.

courtesy of Bridie Carroll's facebook

Joined: February 8th, 2008, 2:52 am

January 10th, 2015, 8:58 pm #15

25 Facts You Didn't Know About The Movie 'Grease'

Grease is the best. It's a classic in the world of movie musicals. Everyone has seen it, or at least a scene or two, at some point in their life. But there's a lot more to this 1978 film based on a musical set in the 1950's than you thought. We all know that Jeff Conaway (RIP) played Danny Zuko on Broadway and John Tavolta was Doody, but did you know Elvis was offered a role?

1. Elvis was initially offered a role in the film.
It is believed he would play the Guardian Angel role, but he did not accept.

2. Grease is the highest-grossing film of 1978.
Grease is the word.

3. In "Look at Me I'm Sandra Dee" they changed the reference and it has a freaky coincidence.
In the stage play, the song had a reference to Sal Mineo, who was murdered in 1976. For the movie, they changed the lyric to "Elvis, Elvis, let me be! Keep that pelvis far from me!" In reference to Elvis Presley, who died the same day the scene was filmed. The day was August 16, 1977.

4. There is a little tribute to the Three Stooges in the film.
The boys who played Doody (Barry Pearl), Sonny (Michael Tucci), and Putzie (Kelly Ward) all went to director Randal Kleiser with their idea and got it approved for the film during the bonfire scene.

5. All of the cast members were too old for high school.
John Travolta was 23, Jeff Conaway was 26, and Stockard Channing was 33 (older than Dennis C. Stewart A.K.A. Crater face or Leo, Leader of the Scorpions, who was 30). The two closest to high school age were Lorenzo Lamas (Tom) and Dinah Manoff (Marty), they were both 19.

6. A "Hickey From Kenickie" was 100% real.
Stockard Channing said in an interview that Jeff Conaway insisted on applying the hickeys himself.

7. "Hopelessly Devoted to You" was written after filming wrapped.
The producers felt that Olivia Newton-John needed a huge ballad for the film. This song actually ended up receiving an Academy Award nomination.

8. In the stage production, "Greased Lighting" is not sung by Danny.
It's sung by Kenickie, but John Travolta convinced the producers to let him sing it.

9. Danny's blue wind-breaker was a nod to James Dean.
Like his red wind-breaker from Rebel Without A Cause (1955).

10. Lucille Ball is the reason her daughter was not cast as Rizzo and the part went to Stockard Channing.
Lucie Arnaz was dropped from consideration after Lucille Ball called and said "I used to own that studio; my daughter's not doing a screen test!" But actually, she owned the studio Desilu which was bought by Paramount.

11. Cast members got sick from filming the drag race scene.
When filming near the bridge, the water there was stagnant and dangerous, causing some of the cast to become ill from it's filth.

12. That fight scene between Rizzo and Kenickie would have made sense but...
...the scene explaining it got cut. They filmed a scene, where the couple got into a heated argument, before the diner scene but it was pulled due to it's grittiness. It was compared to something Martin Scorsese might have directed.

13. The first time John Travolta met Olivia Newton-John was at her house.
He was a huge fan of hers (he basically was the #1 supporter of her being Sandy) and was very star struck when he met her, having not reached a huge level of success yet.

14. During the filming of "Greased Lightning" Jeff Conaway injured his back.
And the injury led to his abuse of prescription medication and downward path. He was dropped by fellow cast members during filming. This information was not publicly known until Conaway's appearance on Celebrity Rehab with Dr. Drew.

15. Olivia Newton-John's pants were so tight when filming "You're The One That I Want," that the zipper was broken.
She had to be sewn into her pants every morning.

16. John Travolta had to talk Olivia into filming that song.
She admit on the Merv Griffin Show that she was terrified of it.

17. Jeff Conaway came up with the idea of how to blow off Danny and Kenickie's hug.
Conaway said that in 50's, two guys hugging, "forget about it!" So he suggested that after, they comb their hair and pretend it never happened.

18. The film takes place in 1958.
20 years before the actual release date on June 1, 1978 (in the U.S.).

19. In the stage production of the show, Sandy's last name is Dumbrowski.
But because Olivia Newton-John was cast, they changed her background to match her Australian one.

20. One song cut from the film is actually played in the background.
The "Alma Mater/Parody" instrumental from the stage version of Grease can be heard in the office on the last day of school and during the carnival scenes.

21. It took a week to shoot the dance contest.
They were on location in a real school at the time in downtown L.A. Originally Sandy was not intended to dance in this scene, it was meant to be just Danny and Cha Cha. It was reputedly 116 degrees during filming. Several extras suffered heat-related illness.

22. But it took only one day to film "You're The One That I Want"/the end scene.
It was filmed with a traveling carnival that was there only for the day. The next day, director Randal Kleiser wanted to film some extra close-ups, but the carnival had left, so they had to recreate pieces of that set to accomplish it.

23. Olivia Newton-John attended the premiere in a prom dress.
And then for the after party, she changed into her "Sandy 2" look, which was hot pink spandex.

24. That plastic wrap moment in "Greased Lighting" is actually a reference to condoms.

25. There was a planned sequel, by the title Summer School, completely different from Grease 2.
Paramount later nixed the idea and we sadly got Grease 2 in 1982. This orignal sequel plan grew out of Coach Calhoun's line "See you in summer school" to a student before he is hit with a pie in the carnival scene near the end.