I love how they say Big 12 programs just 34 million. We live in a world now where 34 million is apparently chump change.Here is how A&M rose to to the top per the article:
It's been widely reported that the Aggies closed the gap with the cross-state rival Longhorns because of a vast increase in contributions. And indeed, from 2014 through the 2016-17 season, the Texas A&M athletic department earned $260 million in contributions, nearly double what any other school made in that time. For reference, in those years, Texas had total athletic contributions of $123 million; Florida, which ranks second in the category, totaled contributions of $138 million. Texas A&M, meanwhile, allocated $119 million of its total contributions just to the football team.
Texas A&M's rise to the top isn't just from alumni contributions, though. The team ranks third in ticket revenue, averaging some $41 million per year, and it's sixth in money from royalties and licensing. And the 2012 move to the SEC certainly hasn’t hurt – the conference’s most recent revenue distribution was $41 million per member school while Big 12 programs each received just $34 million from their conference.
Tennessee is of course falling. They had the good year with the Battle of Bristol but the losing is starting to take it's toll. I never thought I would see Tennessee drop off the top 10 in this list but am confident just a little bit of success will spur tremendous ticket sales, contributions, and merchandising.