ATWT ends on CBS in September 2010

Gatekeeper
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Joined: December 23rd, 2007, 4:38 pm

December 8th, 2009, 3:42 pm #1

As The World Turns Ends on CBS in September 2010
Show Entertained Fans For Half Century

NEW YORK, Dec. 8 /PRNewswire/ -- As The World Turns, the long-running daytime drama, will complete its final season on the CBS Television Network in September 2010. CBS has decided not to renew the show for the 2010/2011 broadcast season, thereby ending its 54-year run on the Network.

"Throughout our history, As The World Turns has remained dedicated to sharing compelling stories that have entertained fans for more than five decades," said Executive Producer Chris Goutman. "We are disappointed and saddened by the news that the show is not being renewed. It will certainly be a loss for all of us, and for the show's loyal audience."

"As The World Turns has been a cornerstone of our business and a tremendous asset to the company," said Brian T. Cahill, Senior Vice President and Managing Director, TeleNext Media, Inc. "We are proactively seeking a new outlet to carry the show, and are open to exploring innovative formats and relationships that will enable the future success of ATWT."

The epitome of multi-generational, serial storytelling, As The World Turns has been entertaining generations of fans for more than half a century. The show boasts a well-loved and long-tenured cast, including actress Helen Wagner (Nancy Hughes) who spoke the first words on the premier broadcast of ATWT in 1956. To this day, Nancy is still at the helm of the Hughes family, earning Wagner the distinction of portraying the longest-running character in television history.

Other veteran cast members still on the show today include Eileen Fulton (Lisa Grimaldi) and Don Hastings (Dr. Bob Hughes) who each have played their characters for 49 years; Marie Masters (Dr. Susan Stewart) with 41 years; and Kathryn Hays (Kim Hughes) who has starred on the show for 37 years.

As The World Turns has tackled many contemporary themes over the years, including AIDS, Alzheimer's, alcoholism and more, while remaining true to the show's rich history and realistic characters. In 1988, the serial made history by introducing daytime television's first gay male character, Hank Eliot (played by Brian Starcher), for which it was honored at the first annual GLAAD media awards in 1990.

Created by Irna Phillips, As The World Turns premiered on April 2, 1956 as a 30-minute live television show, unprecedented at the time for a soap opera. Top-rated from 1959 to 1971, it was the first daytime serial with its own spin-off, Our Private World, which aired in prime-time. The show switched to color on 1967, and expanded from a half-hour in length to one hour in 1975. Over the years, ATWT has been awarded numerous accolades, including 58 Daytime Emmy awards.

Set in the fictional Midwestern town of Oakdale, As The World Turns launched the careers of many now-famous Hollywood celebrities, such as Dana Delaney, James Earl Jones, Julianne Moore, Parker Posey, Meg Ryan, and Marisa Tomei to name a few.

About As The World Turns

As The World Turns tapes in Brooklyn, New York and airs weekdays on the CBS Television Network. (Check local listings.) Christopher Goutman is the Executive Producer; Jean Passanante and David Kreizman are Headwriters. For more information, visit www.astheworldturns.net.

About TeleNext Media, Inc.

TeleNext Media, Inc. is a full-service production agency primarily known for producing the Emmy award-winning daytime serials As The World Turns and Guiding Light. TeleNext Media has produced twenty different daytime serials since 1933. TeleNext Media, Inc. is also the producer of The People's Choice Awards and continues to develop new multi-platform content in a variety of genres and strong industry partnerships, including the New York Television Festival. Headquartered in New York, TeleNext Media is a business unit of MediaVest, a full-service media and communications unit of Starcom MediaVest Group (SMG), a subsidiary of the Paris-based Publicis Groupe network.

SOURCE As The World Turns
Last edited by Gatekeeper on December 8th, 2009, 3:43 pm, edited 1 time in total.
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Deleted User
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December 8th, 2009, 3:55 pm #2

Gate I just saw this!! Seriously made me sick to my stomach!! I just think that's it...they'll all be getting the axe and be gone by the end of next year. :(
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amy
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Joined: March 19th, 2008, 1:16 pm

December 8th, 2009, 4:45 pm #3

I am sick about this! I cannot believe it! I mean I can, but CRAP!
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Deleted User
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December 8th, 2009, 5:17 pm #4

Aw hell. This sucks.
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Deleted User
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December 8th, 2009, 5:29 pm #5

Since they "shopped GL" around before it went off and no one wanted it...do you think there's even a chance for ATWT to get picked up? I don't :(
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Jeannie
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Joined: March 19th, 2008, 8:49 pm

December 8th, 2009, 6:58 pm #6

lexilani wrote:Since they "shopped GL" around before it went off and no one wanted it...do you think there's even a chance for ATWT to get picked up? I don't :(
Definitely not now since they've hired Ellen Wheeler to ruin the end :( :rant: :rant:
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Muzikal203
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Joined: June 24th, 2009, 4:55 pm

December 8th, 2009, 7:57 pm #7

ATWT is better than Y&R, and they are keeping that show around.
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jbrr1212
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Joined: March 19th, 2008, 3:41 am

December 8th, 2009, 8:25 pm #8

Not surprised, not outraged (I wasted all that on the end of GL) just sad.

My one hope for the end is if Helen Wagner is still able by then, she damn well better speak the last word of the show. Thats it, my last hope for ATWT (yeah I'm setting the bar real low this time).
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Lisa
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Joined: December 23rd, 2007, 4:55 pm

December 8th, 2009, 8:28 pm #9

we saw that coming....

"Great minds discuss ideas. Average minds discuss events. Small minds discuss people." -
-- Eleanor Roosevelt
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whatever
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Joined: July 17th, 2009, 3:15 am

December 8th, 2009, 8:49 pm #10

They canceled GL. and replaced it with some stupid game show. You cannot tell me that brought in more ratings. I used to watch BB, however it has gotten stupid. Do they keep in mind the people who tape the show? Yeah some of the story lines are out there, but some of the stories are good.
Last edited by whatever on December 9th, 2009, 12:15 am, edited 1 time in total.
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