Bowie on lovemarks

Bowie on lovemarks

Joined: 11 Mar 2007, 15:38

11 Apr 2012, 06:56 #1

I got an e mail from Lovemarkshttp://www.lovemarks.com/index.php?page ... markid=574 updating me on the latest blah blah blah. Anyway, had a look for the first time in years and discovered that Bowie is not even in the top 200 list and Annie Lennox is! I like this, I think he is an underground cult figure again. Hated the mainstream 80s Bowie. I like the silence, the enigma and the speculation; is he, isn't he . . .
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Joined: 14 Sep 2007, 20:06

11 Apr 2012, 07:23 #2

What the hell is Lovemarks?
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Joined: 11 Mar 2007, 15:38

11 Apr 2012, 07:59 #3

an interesting site started by Kevin Roberts, CEO Wordwide, Saatchi & Saatchi. It explores the idea of 'things' that transcend normal brands, of the relationship between customers and producers and new brands that have mystery, magic, sensuality and seduction. Apple is an obvious lovemark but the site now goes beyond products and lists people etc too. Hope that helps . . .
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Joined: 14 Sep 2007, 20:06

11 Apr 2012, 08:04 #4

Yes thanks. I guess it makes sense then in a sad way? Bowie doesn't equal money to advertising bods?
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Joined: 11 Mar 2007, 15:38

11 Apr 2012, 08:46 #5

I was sad to see so little interest in him on that site. I projected what he means and has meant to me all my life on that ranking and thought, Bowie should be higher than this. But then, I thought, he is cool for not being high up on a site ranking, even one started by a very clever advertising guru and zeitgeist dude!
When the world zigs-zag! Bowie is doing that brilliantly - no cheesy twitter (loving this loving that), no Facebook, no online chat, ubiquitous cyber presence and me me me fakery. He is an enigma again . . .
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Joined: 14 Sep 2007, 20:06

11 Apr 2012, 08:54 #6

That's why we'll never have another artist come along having the same impact as Ziggy as all newbie popstars can resist being on Twitter telling everyone about their shopping habits and how much they pooed last night. The mystique is gone.
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Joined: 11 Mar 2007, 15:38

11 Apr 2012, 11:48 #7

but sad! Very true - Twitter is junk food for the mind. . .
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Joined: 17 Jan 2009, 18:29

11 Apr 2012, 15:32 #8

The messages on that page are pretty fraught, innit?

Anyway, I wouldn't feel too bad: Mr. Bowie is not merely a pioneer of branding, you can argue that he's transcended branding altogether.

"With or without religion, good people can behave well and bad people can do evil; but for good people to do evil: that takes religion." Steven Weinberg
"Schtum!"
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Joined: 24 Mar 2008, 23:28

11 Apr 2012, 18:02 #9

<p>"... you can argue that he's transcended branding altogether."</p><p>Sure but only if you ignore all the branding he has done...</p>
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Joined: 11 Mar 2007, 15:38

11 Apr 2012, 18:25 #10

saw Bowie as a 'brand', only as an artist/entertainer. I can't bear how everything is marketing led these days. Brand Beckham, brand Jolie ad nauseum . . . .
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