I will be visiting Florence in another 2 months and would like to see if the Florence store is worth a visit. My stay will be short as it is only a one-day stay as a cruise excursion so I would like to know if the store usually have a nice collection which differs it from the rest of the boutique stores.
Actually there are two boutiques in Florence. Main one is definitely worth the visit for historic reasons, but I find the selection and the atmosphere at the Four Seasons hotel boutique better. Perhaps it is because of the location- tucked away in a beautiful palazzo Borgo Pinti, but still within walking distance from the Centro. Manager Valentina is also really amazing and always very helpful. I buy all of my watches there and it has always been great experience. Main boutique is just too busy due to the location and for obvious historic reasons, hence the selection tends to be more limited. However, sales people there are also very nice.
Good luck and enjoy the best of Italy, which Florence truly is!