The three-year BioBenessere project co-financed by the European Union and Italy for the promotion and valorisation of organic food and agriculture products in extra European countries, landed some days ago in Miami, Florida. After stops in Oakland, New York, San Francisco and Berkeley the project promoted by Pro.B.E.R., the Association of producers of some of the most important organic food and agriculture companies, stopped on Friday October 30th at the Hotel Bentley Hilton, with a seminar on the use of organic products in a mediterranean diet for wellbeing. In fact, the event mainly put the spotlight on the use of organic products in a Mediterranean diet, a food model that thanks to its scientifically proven positive effects on health is now experiencing increasing success all over the world, especially in the United States. Furthermore, the event offered the opportunity to taste organic products and to take part to an organic wine tasting session guided by an Italian sommelier.
The protagonists of the seminar were in particular those top products from the rich BioBenessere range of products that are considered the basis of a Mediterranean diet: organic extra virgin olive oil, pasta and tomato sauce.
The BioBenessere range also includes other high quality products such as balsamic vinegar, wine and Parmigiano Reggiano cheese, all of them obtained using modern cultivation techniques respecting the environment and health and guaranteed by the Community control system. The aim of the initiative in Miami was to focus attention on the peculiarities of several organic products and their potentials on the American market, which is becoming increasingly more aware of high quality and the natural qualities of food production.