I'm not sure if this has come up before, but it can be filed under "Bix references in movies and television".
The other day I caught an episode of Alfred Hitchcock Presents" called "Forty Detectives Later" with James Franciscus as a detective trailing Jack Weston, a book/record shop owner. I had to smile when the detective stumbles across a stack of Paul Whiteman records and says he's looking for ones with Bix on them.
Wonderful! Here is the complete show.